Decoded is a podcast about e-commerce, technology, and culture — and the lives of those moving the world forward.Join us for an insightful conversation with Emily Wilkinson as we explore how Berry Bros. & Rudd — a historic brand with over three centuries of heritage — successfully transformed their e-commerce operations. Discover how they balanced tradition with innovation, enhancing customer experiences and redefining their digital presence.Whether you're a business leader, a digital strategist, or simply interested in the fascinating intersection of history and technology, this conversation will offer valuable insights.